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Who we are | What we do | How it works

We offer Made-to-Measure B2B websites, with just enough features (MVP) to satisfy your core go-to-market needs, in the shortest possible time.


We borrow this term (and practice) from the clothing industry. Made-to-measure there refers to custom clothing that is cut and sewn using a standard-sized base pattern.

In clothing, the fit of a made-to-measure garment is much more tailored to the wearer than of an off-the-rack (ready to wear) garment. Made-to-measure clothing is constructed to fit each customer individually based on a few body measurements to customize the pre-existing pattern.

We do the same thing with B2B websites. We use standard industry website patterns (not designs) that are time-tested and utilize known best practices. We customize the website to your business by asking you a selection of questions that help personalize the end design to your company’s unique traits but using a base pattern that is informed by your industry and the size of your business.

Our made-to-measure patterns are designed specifically to fulfill a particular set of industry website requirements. That is why we confine our offering to specific industries and businesses of a certain size.

Minimum Viable Product (MVP)

The concept of the minimum viable product comes from the lean startup culture. Embedded in this culture is the notion that less-is-more. Further, the lean startup culture was influenced by lean manufacturing, which favors a streamlined production system, where lessons are learned fast.

In our case, the minimum viable product is a B2B website with enough features to satisfy the core go-to-market requirements. Every business is in a unique place in its go-to-market strategy. So not every business is ready to perform the same go-to-market tactics as others, for this reason, we launch your website with core features, then enable you to innovate your tactics over time, when you are ready, thereby paying for only what you need.

Shortest possible time

This one is pretty easy to understand.

Our made-to-measure process is based on best-practice patterns. Those patterns shorten the website build cycle.

Then there’s the MVP… When we’re building just the core required features this shortens the process, especially when we are building the same features every time, just tuning them for you.

Probably the most important aspect of our speed is the Agile process we follow which favors an MVP and is designed for speed and efficiency.